Julia is a product designer focused on crafting scalable, system-driven solutions within real-world constraints.
She is currently designing intuitive, safe in-car experiences embedded across millions of vehicles @SiriusXM.
Recent Projects
01 Scaling A Native In-Car Experience
SiriusXM | Product Design, Native App, Android Auto, Dev Handoff
Led end-to-end product design for a next-gen platform launching across millions of vehicles.
02Building a Centralized Media Asset Library
SiriusXM | Feature Design, Design Ops, Internal Tooling
Designed and shipped an internal feature adopted across multiple teams.
03Auto Demo for Media Day
SiriusXM | UX/UI Design, Prototyping, Dev Handoff
Designed and delivered a high-visibility demo presented by the SVP of Automotive at a CEO- and CTO-led press event, reaching 100+ industry leaders and media.
Other Highlights
Helios Design System
SiriusXM | Design System, Component Library, Dev Handoff
Helios Design System is a new design system powering Helios, SiriusXM’s next-generation automotive product that unifies streaming and in-vehicle experiences into a single, optimized offering.
I collaborated with a senior designer to define auto-specific foundations, creating an automotive object inventory, building 20+ components and 70+ screen templates, and shipping detailed developer specs for implementation.
More details coming soon.
Organization Analysis Tool
FTI Consulting | Competitive Analysis, User Research, UX/UI Design, Prototyping, Usability Testing, Web App
Organization Analysis Tool is a web-based organizational analysis tool designed to help consultants generate data-driven insights aligned to client business goals.
I designed and prototyped a competitive organizational analysis platform used by 6,000+ employees, translating complex data into clear, actionable insights. I partnered closely with product, data, and research to shape workflows, validate usability, and ensure the tool could support real client-facing decision making.
No Strings Attached
Cornell University | UX/UI Design, Visual Design, Game Design, Desktop App
No Strings Attached is a physics-based 2D platformer where players guide Robin through handcrafted levels to collect knitting materials and create their soulmate.
I led UX and visual direction for the game, designing core user flows, interfaces, and reward systems with a strong focus on accessibility and clarity. I also designed the game logo and created the opening and ending cutscenes to deliver a cohesive narrative experience.
Cornell Fashion Collective
Cornell University | Visual Design, Brand Design
Cornell Fashion Collective is a student-run organization that holds annual runway shows, providing a platform for Cornell creatives to build, collaborate, and inspire.
I rebranded the organization’s visual identity, created marketing assets across channels, and managed a team of seven designers to ensure consistency and quality across all public-facing materials.
Charadely
Cornell University | User Research, UX/UI Design, Prototyping, Usability Testing
Charadely is a mobile app that aims to help first-year students connect with peers in a remote setting.
I conducted user research through surveys, interviews, and persona analysis, and collaborated with a team of designers to ideate and design core experiences. I prototyped the solution in Figma and evaluated usability through heuristic review and user testing to refine the final design.